Intellectual Property

Learn the main types of intellectual property protection in Australia and how to choose the right mix for your brand, ideas and business assets.

Avoid the top legal mistakes new businesses make, from poor structures to weak contracts, and build practical protection from day one.

Asset sale vs share sale affects tax, risk, contracts and value. Learn the practical differences Australian business buyers and sellers should consider.

What are intellectual property rights? Learn how trade marks, copyright, patents and designs protect Australian businesses and ideas.

Most business owners assume their brand is theirs. They chose the name, invested in the look and feel, and built the reputation over time. From a commercial perspective, that makes sense. From a legal perspective, it is not always that simple. Ownership of a brand often sits across a number of different elements, and unless those are properly aligned, gaps can emerge. In practice, a few recurring issues tend to come up. Business names and trade marks Registering a bus